2024 Mid-Year Insights Recap
July 17, 2024Click here for the full report!
We are pleased to share our mid-year insights recap! From the latest and upcoming food and beverage trends to flavor inspiration to technical advice, our experts at McCormick Flavor Solutions have been sharing their knowledge. Check out our top 6 pieces from the last 6 months below!
Consumer Insight Gen Z
Want to win with Gen Z? When it comes to what they eat and drink, Gen Z is all about nostalgia, global tastes, spicy additions, and the blend of technology and convenience in their food and beverage choices. This report dives into the trends resonating with Gen Z to provide inspiration for your brand.
Trend Bite: Tropical Flavor Escapes
The infusion of passion (fruit) and the allure of island flavors are on the rise, fueled by a growing appreciation for the tropical taste experience. In this piece we take a look at 4 profiles of interest: Simple & Vibrant, Island Sweet Sauces, Fruit-Infused, Curried Effect.
Trend Bite: Trends of Interest for 2024
In this piece, we take a look at a few topics that are of interest this year for consumers in relation to their food and beverage purchases. Our proprietary survey asked consumers to rate their interest in relevant trends in the industry and we share the top four trends consumers found most interested in: Cooking at Home, Functional Food & Beverages, Clean Label & Simple Ingredients, and Global Flavors & Cuisine. Let’s dive in and see where your brand can capitalize.
Trend Bite: Heat Flavor Expressions
The demand for elevated heat continues to rise. In fact, research shows 82% of consumers are drawn to foods and beverages with hot and spicy flavors. In this piece we cover heat flavor themes of interest including Pepper Appreciation, Sweet & Spicy, African Cuisine Heat Expressions, and Indian heat Expressions.
Trend Bite: Tracking Snacking
Whether to satisfy hunger or explore fun flavors and textures, snacking occasions are important to the North American lifestyle. Our proprietary survey uncovered consumer preferences for a variety of snack flavors with profiles of interest including Classic Snack Flavor Favorites, Regional & Global BBQ, Sweet Flavor Combinations, and Comfort Food Flavors.
Flavor Spotlight: Salted Vanilla
Vanilla’s deeply layered flavor and intense, alluring aroma has made it one of America’s most beloved profiles for sweets from cakes to ice cream. As consumers desire complex taste experiences, the combo of ‘sweet and salty’ has spiked. We’re seeing where you can find inspiration for your brand.
View our 2024 Mid-Year Insights Recap
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Let McCormick Flavor Solutions market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what’s next.” Our technical flavor, seasoning and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend.
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