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Vanilla’s deeply layered flavor and intense, alluring aroma has made it one of America’s most beloved profiles for sweets from cakes to ice cream. As consumers desire complex taste experiences, the combo of ‘sweet and salty’ has spiked. With a twist on the familiar, ‘salted vanilla’ has been popping up on menus, online recipes and making buzz on social media as it satisfies sweet and salty cravings. Let’s take a look and see where you can find inspiration for your brand.

• Salted Vanilla is a fun twist on two beloved profiles: 86% of consumers love or like Vanilla; 65% of consumers love or like Salted Caramel

View our Flavor Spotlight on Salted Vanilla

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What does true partnership look like? You deserve a flavor partner ready to turn these trends into the tangible.
Let McCormick Flavor Solutions market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what’s next.” Our technical flavor, seasoning and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend.
From concept to manufacturing, we’re here for you — every step of the way. Contact your sales representative or chat us up here.