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Embarking on a fiery journey, beloved foods and drinks are undergoing a sizzling transformation, surprising consumers with an unexpected heat. Creative expressions of heat are permeating even the most familiar categories, elevating the likes of frozen meals to ice cream. The demand for elevated heat continues to rise – partly due to social media, but also consumers’ urge for new experiences. People are looking for spicier – not mouth-burning heat – but rather, more nuanced flavor profiles offering sensorial complexity and depth.

Heat Flavor Themes

• Pepper Appreciation
• Sweet & Spicy
• African Cuisine Heat Expressions
• Indian Cuisine Heat Expressions

82% of consumers are drawn to foods and beverages with hot and spicy flavors. – FMCG Gurus

View our 2024 Trend Report Bite on Heat Flavor Expressions

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What does true partnership look like? You deserve a flavor partner ready to turn these trends into the tangible.
Let McCormick Flavor Solutions market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what’s next.” Our technical flavor, seasoning and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend.
From concept to manufacturing, we’re here for you — every step of the way. Contact your sales representative or chat us up here.