Click here for the full report! 

Spanning from December to mid-March, the winter season is filled with indulgent tastes and nostalgic and holiday inspired flavors consumers look forward to each year. Each winter, consumers await innovative seasonal and limited-edition products that feature exciting new flavors, formats and collaborations. While sweet treats in chocolate confectionery, bakery and sugar & gum confectionery dominated this season, product developers can find opportunity in the seasonal and LTO space cross-category.

From winter’s sweet treats to strawberry on the rise and seasonal celebrations, let’s take a look back at the trending seasonal products and flavors for winter, and see where you can find inspiration for your brand.

62% of consumers are interested in purchasing limited-edition retail items or restaurant specials/LTOS in the winter. – Datassential

89% of consumers agree they “find food and beverage with seasonal flavors exciting because I can’t always get that flavor.” – McCormick Flavor Solutions 2025 Seasonal Survey

View our Seasonal Lookback on Winter Flavors

Order your free flavor sample here.

You deserve more. Let’s get started.

What does true partnership look like? You deserve a flavor partner ready to turn these trends into the tangible.
Let McCormick Flavor Solutions market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what’s next.” Our technical flavor, seasoning and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend.
From concept to manufacturing, we’re here for you — every step of the way. Contact your sales representative or chat us up here.