10 Things You Should Know: January Edition
January 24, 2022
Click here for the full report!
Trader Joe’s released a new yogurt alternative, Organic Creamy Cashew Cultured Yogurt Alternative. This new yogurt is made in a plain, unsweetened version with hints of coconut and includes active probiotics. It is said to be a great additive for smoothies or a stand-alone base with fruit and nuts added in. | Trader Joe’s
With the start of a new year and health goals being top-of-mind, a campaign called Veganuary is trending for its second year. Veganuary is a campaign that developed in the U.K. to get people to give up meat & dairy for a month, and it is slowly catching on in the U.S. This campaign has over 500,000 people enrolled globally and with more plant-based options becoming available, it is becoming easier for consumers to join. | Axios
Goldfish, a Pepperidge Farm brand, has released a new product line targeted toward the adult demographic, Goldfish Mega Bites. Unlike the traditional small Goldfish pieces, designed perfectly for children, Mega Bites are 50 percent larger than the original pieces and are releasing in Sharp Cheddar and Cheddar Jalapeño varieties. | Food & Wine
As a result of the pandemic, online alcohol sales have skyrocketed due to consumers purchasing more products online. According to a report by Rabobank, online alcohol sales from grocery stores more than quadrupled from 2019 to 2021. Sales are projected to continue growing more than 15% in 2022 hitting nearly two billion by the end of the year. | Grocery Dive
As a result of the pandemic, Bolthouse Farms has embraced immunity health through adding new ingredient to their immunity juice line. In their Superfood Immunity Boost juice blend, they have added elderberries, zinc, and echinacea, which is popular in herbal remedies. They also feature vitamins C, D, and E in their juices. | Food Dive
The Hershey company has launched two new permanent additions to their Kit Kat Brand, Duos Strawberry & Dark Chocolate and Chocolate Hazelnut Thins. The Duos come in standard and King sizes and the Chocolate Hazelnut Thins come in the large shareable packages. | Food Industry Executives
Kraft has launched a new addition for their iconic macaroni & cheese product, Flavor Boost. This new product is a seasoning packet that comes in three flavors: Buffalo, ranch, and pizza. These seasoning packets are designed to be an additional, mix-in ingredient for your mac & cheese. | Food Network
Trending on TikTok, users are sharing a delicious, simple technique to making Chili Oil Noodles. This recipe involves pouring sizzling hot oil over various herbs and spices, that are likely pantry staples, like cayenne pepper, chili, parsley, and salt. Once the oil and spices are infused, it is poured over rice or egg noodles and is ready to eat. | Thrillist
In a survey performed by OnePoll, “more than 8 in 10 consumers said tasty flavors still matter when it comes to eating healthy.” This study also found that 58% of consumers don’t think healthy food taste good enough and 72% said they would eat healthier foods if they tasted better. | Food & Beverage Insider
Echelon, which is a new pre-workout energy drink that has been developed by the military is releasing exclusively to GNC nationwide. This new performance beverage comes in ready-to-drink 8.4 oz cans, contains 300 mg of caffeine and 200 g of l-theanine. They also come in three wild flavors: Berry Habanero, Watermelon Thai Chili, and Yuzu Cayenne. | PR Newswire
Click here for the full report!
What does true partnership look like? You deserve a flavor partner ready to turn these trends into the tangible.
Let FONA’s market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what’s next.” Our technical flavor and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend. Let’s mesh the complexities of flavor with your brand development, technical requirements and regulatory needs to deliver a complete taste solution. From concept to manufacturing, we’re here for you — every step of the way.
Contact our sales service department at 630.578.8600 to request a flavor sample or chat us up at www.fona.com/contact-fona/
1. Cashew Yogurt
Trader Joe’s released a new yogurt alternative, Organic Creamy Cashew Cultured Yogurt Alternative. This new yogurt is made in a plain, unsweetened version with hints of coconut and includes active probiotics. It is said to be a great additive for smoothies or a stand-alone base with fruit and nuts added in. | Trader Joe’s
2. Veganuary
With the start of a new year and health goals being top-of-mind, a campaign called Veganuary is trending for its second year. Veganuary is a campaign that developed in the U.K. to get people to give up meat & dairy for a month, and it is slowly catching on in the U.S. This campaign has over 500,000 people enrolled globally and with more plant-based options becoming available, it is becoming easier for consumers to join. | Axios
3. Mega Bites Goldfish
Goldfish, a Pepperidge Farm brand, has released a new product line targeted toward the adult demographic, Goldfish Mega Bites. Unlike the traditional small Goldfish pieces, designed perfectly for children, Mega Bites are 50 percent larger than the original pieces and are releasing in Sharp Cheddar and Cheddar Jalapeño varieties. | Food & Wine
4. Online Alcohol Sales
As a result of the pandemic, online alcohol sales have skyrocketed due to consumers purchasing more products online. According to a report by Rabobank, online alcohol sales from grocery stores more than quadrupled from 2019 to 2021. Sales are projected to continue growing more than 15% in 2022 hitting nearly two billion by the end of the year. | Grocery Dive
5. Immune-Boosting Drinks
As a result of the pandemic, Bolthouse Farms has embraced immunity health through adding new ingredient to their immunity juice line. In their Superfood Immunity Boost juice blend, they have added elderberries, zinc, and echinacea, which is popular in herbal remedies. They also feature vitamins C, D, and E in their juices. | Food Dive
6. Kit Kat Duos
The Hershey company has launched two new permanent additions to their Kit Kat Brand, Duos Strawberry & Dark Chocolate and Chocolate Hazelnut Thins. The Duos come in standard and King sizes and the Chocolate Hazelnut Thins come in the large shareable packages. | Food Industry Executives
7. Flavor Boost
Kraft has launched a new addition for their iconic macaroni & cheese product, Flavor Boost. This new product is a seasoning packet that comes in three flavors: Buffalo, ranch, and pizza. These seasoning packets are designed to be an additional, mix-in ingredient for your mac & cheese. | Food Network
8. Chili Oil Noodles
Trending on TikTok, users are sharing a delicious, simple technique to making Chili Oil Noodles. This recipe involves pouring sizzling hot oil over various herbs and spices, that are likely pantry staples, like cayenne pepper, chili, parsley, and salt. Once the oil and spices are infused, it is poured over rice or egg noodles and is ready to eat. | Thrillist
9. Health Can’t Sacrifice Taste
In a survey performed by OnePoll, “more than 8 in 10 consumers said tasty flavors still matter when it comes to eating healthy.” This study also found that 58% of consumers don’t think healthy food taste good enough and 72% said they would eat healthier foods if they tasted better. | Food & Beverage Insider
10. Echelon
Echelon, which is a new pre-workout energy drink that has been developed by the military is releasing exclusively to GNC nationwide. This new performance beverage comes in ready-to-drink 8.4 oz cans, contains 300 mg of caffeine and 200 g of l-theanine. They also come in three wild flavors: Berry Habanero, Watermelon Thai Chili, and Yuzu Cayenne. | PR Newswire
Click here for the full report!
Order your free flavor sample here.
You deserve more. Let's get started.
What does true partnership look like? You deserve a flavor partner ready to turn these trends into the tangible.
Let FONA’s market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what’s next.” Our technical flavor and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend. Let’s mesh the complexities of flavor with your brand development, technical requirements and regulatory needs to deliver a complete taste solution. From concept to manufacturing, we’re here for you — every step of the way.
Contact our sales service department at 630.578.8600 to request a flavor sample or chat us up at www.fona.com/contact-fona/
