We're continuing to keep a pulse on clean label and what it means to consumers. Our recent survey of 500 consumers found that while many are still unsure what clean label means, there is a divide between male and female consumers in the area of all-natural claims, natural flavors and clean label and more. One thing consumers can agree on — wanting to learn more about clean label and the search for more clean label products. In fact, 74% of consumers agree there needs to be more information on what clean label really means. We're diving into the key takeaways you need to know now. See the tip sheet below for more. ​​​​​​