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Raise your glass to uncovering the secrets behind the tequila revolution! Tequila is on the rise and consumers are following its evolution from a late-night party drink to a premium imbibing experience. This presentation explores tequila’s target demographic and their consumption habits, the craftsmanship and adventure of its heritage, and the flavors, cocktails and experiences bringing this spirit to new heights. Learn more below.

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Let McCormick Flavor Solutions market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what’s next.” Our technical flavor, seasoning and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend.
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