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Today’s female consumers represent tremendous market opportunity — According to recent research, women spend nearly $35 trillion globally on consumer goods, equivalent to 50% of worldwide consumer spending. The majority of women also report that they are the primary food shoppers for their families.** With so much purchase decision and spending power, the CPG industry is challenged to further tune in to women’s purchasing behaviors, values and needs in order to succeed in the market today. We’re taking a look at this demographic, from their shopping behaviors to taste preferences and notable products in the market. Read on to learn more!

97% of female consumers ranked taste as the #1 attribute when purchasing food & beverage products. - 2025 McCormick Flavor Solutions Purchasing Power of Women Survey

“In a world where nearly half of the global population identifies as female, the Consumer Packaged Goods (CPG) industry is at a pivotal moment.” - Nielsen IQ

91% of women feel that brands do not understand them. - Nielsen IQ

** McCormick Flavor Solutions 2025 Purchasing Power of Women Survey — This survey was conducted with 1,000 consumers, including 500 females and 500 males.

View our Trend Bite: Purchasing Power of Women 

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Let McCormick Flavor Solutions market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what’s next.” Our technical flavor, seasoning and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend.
From concept to manufacturing, we’re here for you — every step of the way. Contact your sales representative or chat us up here.