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The buzz around crafted cocktails continues, as consumers enjoy classic and creative adult beverages and mocktails. From perennial favorites like Old Fashioneds and Bee’s Knees to inventive combinations made with shrubs, herbs and a variety of spirits, syrups, juices and even smoke, mixologists have a variety of ingredients and methods at their disposal to create memorable drinks – and memories.

There is room for more innovation, too, as a recent report from Mintel* affirms that consumers are interested in trying new and unique flavor combinations in ready-to-drink adult beverages. Shifting lifestyles and events like Dry January also create opportunities for flavor exploration in low-ABV and no-alcohol formulations. Cocktails are even ‘meeting the kitchen’ with their profiles making appearances in food applications from desserts to savory sauces.

Consumers recognize the taste nuances and sensation of their favorite cocktails. However, delivering that same taste and sensation to ready-to-drink beverages is often a challenge. Janaina Brasil da Rocha, Senior Beverage Scientist, shares tips on how to create and deliver cocktail flavors that delight consumers. Read on to learn more!

View our Voice of the Expert Piece on Crafting Cocktail Flavors  

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