The beverage industry is increasingly blurring the lines between different categories, creating exciting crossovers. Discover how various trends are reshaping the world of beverage through our most recent insights. From coffee and dairy to flavored waters and more, there's something for everyone to sip on. Ready to dive into the macrotrends we've identified for 2024?

Join us for a 1-hour presentation. Choose one to two macro trends you want to explore, and spend the next hour indulging your taste buds and quenching your curiosity!

Contact Chloe Morris, Beverage Product Manger, to schedule a session today.

View the Trends

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What does true partnership look like? You deserve a flavor partner ready to turn these trends into the tangible.
Let McCormick Flavor Solutions market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what’s next.” Our technical flavor, seasoning and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend.
From concept to manufacturing, we’re here for you — every step of the way. Contact your sales representative or chat us up here.