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Satisfying a craving for something sweet is a familiar and often emotional experience. 65% of consumers claim to have a craving at least once a day*. Craving triggers are situational, environmental, and unpredictable. While the type of flavor craved is personal and varies, great flavor is always key to ensuring satisfaction. To uncover sentiments and flavor preferences regarding sweet cravings, we’re sharing a snapshot of findings from our Sweet Cravings study. Read on for more!

• 93% of consumers selected flavor/taste of product as the most important attribute when eating sweet treats they crave. | McCormick Flavor Solutions Sweet Cravings Survey

View our Trend Bite on Sweet Craveable Flavors

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What does true partnership look like? You deserve a flavor partner ready to turn these trends into the tangible.
Let McCormick Flavor Solutions market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what’s next.” Our technical flavor, seasoning and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend.
From concept to manufacturing, we’re here for you — every step of the way. Contact your sales representative or chat us up here.