Click here for the full report! 

Middle Eastern cuisine – including street food and casual grilled dishes – continue to fuel consumers’ quest for modern, inventive dishes influenced by ethnic flavors. Shawarma is a popular meat preparation in which meat is cooked on a spit, then thinly sliced. Often enjoyed in a handheld wrap, it offers both flavor and function as it can be enjoyed on the go. Shawarma seasoning is traditionally used to flavor the meats; however, it has so much more potential as it’s a warm blend of cumin, black pepper, allspice, cinnamon, ginger, turmeric, and coriander.

View our Flavor Spotlight on Shawarma

Order your free flavor sample here.

You deserve more. Let’s get started.

What does true partnership look like? You deserve a flavor partner ready to turn these trends into the tangible.
Let McCormick Flavor Solutions market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what’s next.” Our technical flavor, seasoning and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend.
From concept to manufacturing, we’re here for you — every step of the way. Contact your sales representative or chat us up here.