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In a rational rebellion against the “always-on” mindset of modern life, consumers are making the conscious choice to stop and enjoy the moment. An unapologetic personal escape from everyday demands offers a chance to savor sweet flavors no matter how small the occasion. Brands are appealing to this need for ‘no apologies’ flavors with imagination innovations that are inspired by mythical worlds, joyful celebrations, comforting classics and more. Check out the flavor themes that are sure to delight and offer indulgence: Enchanted Flavors, Flavors from the Bar Cart, Have Your Cake and Eat it Too, and Cookies Reimagined. Let’s see where you can find inspiration for your brand.

View our Trend Bite on 'No Apologies' Flavor

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Let McCormick Flavor Solutions market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what’s next.” Our technical flavor, seasoning and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend.
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