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While bold and spicy flavors have always had their place, consumers’ palate-pushing tastes are driving innovation and experimentation across product types and menu offerings. The level of heat, of course, varies by degree. Getting heat right is important, since this is such a personal attribute based on individual sensory experiences. Read on as Amy Trail, Sensory & Consumer Science Director, and Jill Breiner, Senior Principal Scientist, share advice for creating a hot profile for your target audience.

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