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From grocery stores to upscale dining, heat is everywhere. One of the world’s hottest peppers, the Carolina Reaper has a Scoville Heat Unit over 1 million! The Carolina Reaper delivers frighteningly bold levels of heat with a surprising sweetness. Appearing in product launches and on menus, the Carolina Reaper is HOT for flavor innovation! Let’s see where you can find inspiration for your brand.

• +29k posts of #carolinareaper on TikTok as of April 2024.
• Carolina Reaper has grown +167% on US menus between ‘19-’23 and has a very strong 4-year prognosis.

View our Flavor Spotlight on Carolina Reaper

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What does true partnership look like? You deserve a flavor partner ready to turn these trends into the tangible.
Let McCormick Flavor Solutions market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what’s next.” Our technical flavor, seasoning and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend.
From concept to manufacturing, we’re here for you — every step of the way. Contact your sales representative or chat us up here.