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Consumers continue to lean into sweet treats and desserts for comfort during stressful times, but they are also becoming increasingly aware of the need to reduce sugar content. Better-for-you indulgent treats are tempering their sugar content with earthy alternatives, and classic desserts are introducing savory and tangy profiles to experiment with new flavors that surprise and delight. Learn more.

Innovation Themes:

• Savory Dessert
• Low Sugar, High Expectations
• Sweet Potato Surprise
• Subtle Indulgences

View our 2023 Trend Report Bite on Unexpected Delights 

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What does true partnership look like? You deserve a flavor partner ready to turn these trends into the tangible.

Let McCormick FONA’s market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what’s next.” Our technical flavor and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend. Let’s mesh the complexities of flavor with your brand development, technical requirements and regulatory needs to deliver a complete taste solution. From concept to manufacturing, we’re here for you — every step of the way.

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