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Peanut butter and jelly. Apple and cinnamon. Tomato and basil. Some flavor pairings are so ingrained in our taste buds that they need no introduction. But over the last few years, consumers have gotten more adventurous: Some pairings may be destined to become modern classics, while others are likely more of a one hit wonder (mustard ice cream, anyone?) But with 58% of US consumers reporting that taste is the top consideration when purchasing food and beverages, it’s time to take pushing the flavor boundaries seriously. Whether sweet, salty, spicy, bitter or umami, you’ve got a lot of pairing opportunities to choose from for your product development. Read on to learn about flavor pairings, why they work and how you can develop a tasty pairing that fits your consumer’s taste bud cravings. 

A Quick Look at Flavor Pairings:

• 70% of customers are experimenting with new food concepts and unique combinations.
• 58% of US consumers report that taste is the top consideration when purchasing food and beverages

View our 2022 Trend Bite on Flavor Pairings. 

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What does true partnership look like? You deserve a flavor partner ready to turn these trends into the tangible.

Let McCormick FONA’s market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what’s next.” Our technical flavor and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend. Let’s mesh the complexities of flavor with your brand development, technical requirements and regulatory needs to deliver a complete taste solution. From concept to manufacturing, we’re here for you — every step of the way.

Contact our sales service department at 630.578.8600 to request a flavor sample or chat us up at www.fona.com/contact-fona/