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Roses have always been known as a traditional gift, with each color of the rose having a specific meaning and have even become more popular as a key element in a primetime television show, with the inclusion in the main character’s line, “will you accept this rose.” However, in the past several years, rose has become more popular as an ingredient and flavor. Originating in China, rose is believed to have been eaten for at least 5,000 years. A delicate and sweet flavor, rose is spotted in new products from beverages, sugar & gum confectionary and even bakery dishes. Let’s take a closer look and see where rose is appearing on the menu, in new products, and social media.

A Quick Look at Rose:

• 43% growth on restaurant menus since 2017
• 1,470 rose flavored new product introductions from 2017-2021

View the Rose Flavor Insight Report

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What does true partnership look like? You deserve a flavor partner ready to turn these trends into the tangible.

Let McCormick FONA’s market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what’s next.” Our technical flavor and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend. Let’s mesh the complexities of flavor with your brand development, technical requirements and regulatory needs to deliver a complete taste solution. From concept to manufacturing, we’re here for you — every step of the way.

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