In this interaction, we asked our panelists about their attitudes and motivations towards sugar consumption and reduction. The majority of our panelists are consuming less or the same amount of sugar as one year ago, stating living a healthier lifestyle as a primary reason. Though sugar consumption has been a hot topic with consumers for some time, 77% of our panelists rate taste more important than the grams of sugar per serving for a food or beverage product. From the products they consume regularly to what actions they take to reduce their sugar intake, let's take a look at our consumers' thoughts.