Not Yet in Keto? Two Consumer Groups & Three Questions to Consider
July 15, 2019
At FONA, we’ve been examining the drivers and motivations of the keto consumer. What we’ve discovered: This is a group of committed consumers who are on the hunt for convenient and great-tasting products to help them reach their goals.
We’ve also discovered that there is another group of engaged consumers: those drawn to the functionality of particular keto ingredients – namely healthy fats and BHB salts. In this piece, Business Director Cara Newkirk explores the two consumer groups and three considerations before you "go keto."
Download here
Visit www.mccormickfona.com/chat or call 630-578-8600 and we'll be happy to help.
We’ve also discovered that there is another group of engaged consumers: those drawn to the functionality of particular keto ingredients – namely healthy fats and BHB salts. In this piece, Business Director Cara Newkirk explores the two consumer groups and three considerations before you "go keto."
Download here
Questions? Concerns?
Visit www.mccormickfona.com/chat or call 630-578-8600 and we'll be happy to help.
