Back Off Bitter: Considerations for your OTC Products
You know that active pharmaceutical ingredients (APIs) come with inherent taste challenges, like bitterness. Ingredients like ranitidine, cetirizine dihydrochloride, and dextromethorphan provide much-needed relief to consumers. The challenge can be to deliver those benefits in a way that is enjoyable for OTC consumers..
Questions? Challenges? Let’s talk: Lindsay Mahon, Senior Flavorist
LMahon@fona.com, 630-578-8600