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Tastes are evolving as consumers become more adventurous with trying different interpretations of spicy foods. This creates opportunities to deliver the experience of heat to a variety of applications. Since spicy can be complex and personal, there are several ways to tailor a spicy profile for your specific brand or target audience.

Consumers are eager to explore various types of chilies and their nuanced flavor. There is recognition that beyond heat, chilies can also deliver sour, sweet, smoky – and sometimes even fruity elements. Also, with heat appearing in unexpected places like sweet and drinks, it is being balanced and contrasted with other flavors—sweet, sour, and creamy/cool to create multi-sensorial taste experiences. Consider these types of profiles for your innovation.

Allow your consumers to experience heat and all its complexity! Learn some of Brian’s favorite profiles that deliver heat in the video and piece below.

View our Voice of the Expert Piece on What's the Hype on Heat?

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Let McCormick Flavor Solutions market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what’s next.” Our technical flavor, seasoning and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend.
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