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In the era of “less is more,” great flavor is unwaveringly essential. Consumer preferences dictate greater authenticity, versatility, and transparency, with the expectation of less - meat, salt, sugar, and artificial. From the hurdles you face with these ever-evolving consumer preferences and the corresponding regulatory challenges – we understand it can be hard to launch a successful product!

Read on to hear Thomas Kountz, a Clean Flavor Chemist, share his guidance and advice on clean flavor and the unique customer challenges he sees daily.

View our Voice of the Expert Piece on Clean Flavor

Order your free flavor sample here.

You deserve more. Let’s get started.

What does true partnership look like? You deserve a flavor partner ready to turn these trends into the tangible.
Let McCormick Flavor Solutions market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what’s next.” Our technical flavor, seasoning and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend.
From concept to manufacturing, we’re here for you — every step of the way. Contact your sales representative or chat us up here.