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Consumers are still sweet on the taste of sugar, but many are souring on consuming too much of it. 75% of Americans say that they are seeking to limit or avoid sugar in their diet, driven by concerns about health and wellness. Food and beverage manufacturers are dialing back the sugar content in some products through reformulations and new launches, incorporating other ingredients and flavors to deliver on satisfaction.  At the same time, reports about the potential risks of some artificial sweeteners and a growing interest in clean label ingredients open the door to innovations featuring other types of natural sweeteners. Read on to see how you can leverage flavor and add reduced-sugar and naturally-sweetened choices to enhance your portfolio.

A Look at Sugar Reduction:

86% of consumers say they pay attention to the amount of sugar they consume. - Mintel

Over 25% of consumers named low-sugar as their top change in dietary habits over the past year. - IFIC

View our 2023 Trend Report Bite on Sugar Reduction

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What does true partnership look like? You deserve a flavor partner ready to turn these trends into the tangible.

Let McCormick FONA’s market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what’s next.” Our technical flavor and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend. Let’s mesh the complexities of flavor with your brand development, technical requirements and regulatory needs to deliver a complete taste solution. From concept to manufacturing, we’re here for you — every step of the way.

Contact our sales service department at 630.578.8600 to request a flavor sample or chat us up at www.fona.com/contact-fona/