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Consumers today increasingly recognize the importance of sustainability, but they often find it to be complex and overwhelming. And while consumers want to make steps towards leading a more sustainable lifestyle, they are often misled by conflicting information and even question the trust they put in developers.

Here are a few considerations:

• With many food and beverage developers taking concrete steps towards sustainability, it is important to be clear and transparent about sustainability initiatives to promote trust.
• Consumers expect brands to lead the way so that they can make small everyday efforts towards sustainability.
• It is important for developers to link sustainability to other benefits like quality, flavor or taste to motivate purchase and drive loyalty.

View our report on Transparency & Sustainability

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What does true partnership look like? You deserve a flavor partner ready to turn these trends into the tangible.

Let McCormick FONA’s market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what’s next.” Our technical flavor and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend. Let’s mesh the complexities of flavor with your brand development, technical requirements and regulatory needs to deliver a complete taste solution. From concept to manufacturing, we’re here for you — every step of the way.

Contact our sales service department at 630.578.8600 to request a flavor sample or chat us up at www.mccormickfona.com/contact-mccormick-flavor-solutions/