One of the most popular flavors in bar applications, peanut butter is the perfect balance between sweet and salty, not to mention it usually pairs with just about anything. In fact, peanut butter flavored snack, cereal and energy bar releases have even grown between 2015-2019 according to Mintel GNPD. But as a classic favorite, hitting the perfect profile comes with challenges because each consumer has a different expectation of what they believe peanut butter should taste like. In this special report, Kaylind Cook, FONA Application Technologist II, takes a look at some important considerations when formulating with peanut butter. Download the report to find out more.

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