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Consumers all have their tried-and-true flavors, but what about flavors that are simply “better together”?

To promote innovation and excite consumers, our experts often talk about Approachable Adventure — a flavor pairing strategy where a familiar, well-loved flavor is paired with one that is more adventurous. The “Better Together” approach takes this one step further as a data-driven take on approachable adventure. Let’s explore four flavor pairings that scored “Better Together” and seeing how flavor and color changing technologies can be an innovation opportunity for your brand. Read on for a few inspirational concepts with better together flavors and where we see examples of this in the market today.

View our report on Better Together Flavors

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What does true partnership look like? You deserve a flavor partner ready to turn these trends into the tangible.
Let McCormick Flavor Solutions market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what’s next.” Our technical flavor, seasoning and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend.
From concept to manufacturing, we’re here for you — every step of the way. Contact your sales representative or chat us up here.