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As the fall and winter seasons approach, consumers cozy up to comfort foods and drinks. Food and beverage developers can generate excitement with seasonal offerings that are on par with a favorite flannel or a whiff of crisp air. The unsung hero of seasonal favorites are sweet brown flavors which are both satisfying and versatile. What, exactly, are sweet brown flavors and how can they deepen taste experiences – and, along with it, customer interest and loyalty? Lisa Bird, Senior Principal Scientist breaks it down.

• According to our 2023 Seasonal Survey, an overwhelming 93% of consumers find food and beverages with seasonal flavors comforting and nostalgic

View our Voice of the Expert Piece on Warming Up With Sweet Brown Flavors

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Let McCormick Flavor Solutions market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what’s next.” Our technical flavor, seasoning and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend.
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