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The fascination with exotic fruits from far away and the ever-growing popularity of Asian cuisines has paved the way for interest in the lychee (litchi) fruit. Hailing from the East, lychee is pleasantly sweet with a grape-like texture. It has been revered as a symbol of love and romance in China for more than 2,000 years, largely due to its bright red, heart-shaped outer shell. While a brief harvest season makes fresh lychee a rarity, this delicacy is available in canned and juice forms year-round. With its sweet, floral flavor, lychee is a unique fruit profile! Read on and find out how you can find inspiration for your brand.

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