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Even pre-pandemic, consumers were keeping a closer eye on their food and beverage consumption habits. With a now global emphasis on health and wellness, consumers are seeking functional (yet, tasty) offerings that will allow them to fit nutritional benefits into their diet. These functional offerings claim to provide some kind of physiological benefit and/or reduce the risk of illness and disease, but in the crowded performance, nutrition and functional food and beverage landscape, there’s a lot of competition. From protein packed soy milks to energy boosting pre-workouts, immunity teas and more, we’re taking a look at what’s trending in the functional space. Read on to find out how your brand can capitalize.

A Quick Look at Functional:

• $292 In global sales for functional/fortified foods in 2021 up from $274 in 2020
• 42% of consumers bought more functional foods last year than in 2020

View the Functional Trend Bite here.

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What does true partnership look like? You deserve a flavor partner ready to turn these trends into the tangible.

Let McCormick FONA’s market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what’s next.” Our technical flavor and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend. Let’s mesh the complexities of flavor with your brand development, technical requirements and regulatory needs to deliver a complete taste solution. From concept to manufacturing, we’re here for you — every step of the way.

Contact our sales service department at 630.578.8600 to request a flavor sample or visit www.fona.com/contact-fona for more information.