You deserve to understand the real cost of your flavor. We’ve created a guide to help you. It may be confusing at first glance to understand why a $20/lb flavor might actually be less expensive than a $5/lb flavor. That’s because the real price is better captured by “cost in use.” It all comes down to usage levels in your end product. From a real look at flavor spending to the price-per-pound trap, learn how to communicate your true costs, deliver on taste, and win over consumers to ensure your product succeeds. Your overall margins and profitability are at stake. Click below to download.

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