Ingredient Hot List - Energy
January 27, 2022
Click Here for the full report!
These days, who couldn’t use a little more energy? Between the stress of the pandemic and the stress of everyday life, consumers are eager for a little pick-me-up and are turning to their food and drinks to provide that. Ingredients like ginseng and caffeine have been relied on for centuries to give people a boost, and now other lesser-known ingredients such as taurine and more are coming out of the woodwork to add a little more zip to consumers’ day. Thinking about energizing your own product line? We’re digging into five specific ingredients, and tracking the top and fastest growing flavors in the energy space. Read on to learn how you can help put a bit of pep in your consumers’ step.
Sleep is vital to health and happiness, but most researchers agree that many of us aren’t getting enough. Food and beverage developers can find opportunity in this space by developing energizing product innovations that feature tasty flavors.
The National Sleep Foundation’s “Sleep in America Poll 2020” found that feeling tired impacts our ability to:
Chocolate
Vanilla/ Vanilla Bourbon/ Vanilla Madagascar
Berry
Orange/Sweet Orange
Watermelon
Fruit & Punch
Peanut Butter
Matcha/Maccha (Green Tea)
Almond
Orange Sweet Orange
Blueberry
Salt (Sea)/Fleur de Sel
Seed
A root commonly found in traditional Chinese medicine, ginseng contains polysaccharides and oligopeptides that are commonly thought to help reduce mental fatigue and enhance physical performance. It’s typically found in drinks, particularly tea and energy drinks, leaving plenty of opportunities in the food world. However, its natural bitter taste means that it might do best paired with other, sweeter, masking flavors.
Matcha Love Japanese Matcha + Blueberry + Ginseng Green Tea Blend is said to help stay grounded with energy and focus. The product contains caffeine, matcha and l-theanine with ginseng to help focus the mind.
29% of consumers responded that they likely or definitely would buy this product.
Soulboost Lift Blueberry Pomegranate Sparkling Water Beverage is flavored with other natural flavors, contains 5% juice and 200mg panax ginseng said to help support mental stamina.
32% of consumers responded that they likely or definitely would buy this product.
smartwater+ clarity features ginseng and green tea extracts “for a refreshing water made with your body and mind, in mind.” It is said to have extracts of ginseng and great tea for a delicious, unique flavor.
Carib Brewery’s GinsengUp Sodas give you energy without the caffeine crash using ginseng and natural cane sugar. They come in a variety of flavors, including apple, ginger and cola.
Source: BuyEasy.com, ginsengup.com
Anyone who’s ever faced a mid-day slump has probably reached for something with caffeine, the most popular fatigue-fighting ingredient on the market. The mild stimulant is commonly found in coffee, tea, energy bars and more, but is also the star ingredient in many energy drinks. However, because caffeine can also cause jitters and mild nausea, some consumers have started looking elsewhere for their energy boosts.
Bai Boost Togo Tangerine Citrus Flavored Water Beverage is described as a caffeinated antioxidant-infused drink. The product features 110mg of caffeine, as much as a cup of coffee, and has 10 calories per bottle.
38% of consumers responded that they likely or definitely would buy this product.
Pocket Latte Lavender Vanilla Coffee Chocolate Bar provides clean energy and is made with 100% arabica coffee and delicious chocolate. One pack is made with 140mg natural caffeine.
20% of consumers responded that they likely or definitely would buy this product.
Dole Essentials Mixed Fruit features 100% fruit juices with green tea extract to help energize. The product is said to be an excellent source of antioxidant vitamin C to help support a healthy immune system and provides 45mg caffeine per serving.
46% of consumers responded that they likely or definitely would buy this product.
True Lemon Energy Strawberry Dragonfruit Naturally Flavored Drink Mix is free from GMOS, gluten, artificial sweeteners, calories and sugar. It contains 120 mg caffeine, about the same as a cup of coffee.
50% of consumers responded that they likely or definitely would buy this product.
An amino acid found in many animal proteins, some studies suggest that taurine improves mental performance, particularly when combined with caffeine. It’s also been shown to help the body flush waste products that lead to fatigue and cause muscle burn. Additional studies indicate that it may also aid weight loss. Taurine is mainly used as a supplement in beverages.
Solimo Red Energy Drink combines several energizing ingredients, including taurine, caffeine and ginseng, and is sugar-free, containing 10 calories per serving.
Celsius. Live Fit Grapefruit Melon Green Tea Dietary Supplement is said to provide energy, accelerate metabolism and burn body fat. The product features Taurine in its MetaPlus Proprietary blend.
28% of consumers responded that they likely or definitely would buy this product.
Vital Strength Watermelon Smash Flavoured Concentrated Gel Pre Workout Shot is created in Australia and is said to provide energy, focus and strength. The dietary supplement food is formulated with 860mg Taurine, 2500mg L-citrulline, 1500mg pure AAKG, 1000mg beta-alanine and 200mg caffeine per serving.
16% of consumers responded that they likely or definitely would buy this product.
Vital Strength Watermelon Smash Flavoured Concentrated Gel Pre Workout Shot is created in Australia and is said to provide energy, focus and strength. The dietary supplement food is formulated with 860mg Taurine, 2500mg L-citrulline, 1500mg pure AAKG, 1000mg beta-alanine and 200mg caffeine per serving.
16% of consumers responded that they likely or definitely would buy this product.
Maca is a root native to Peru that is often used in traditional medicine. It can be brewed as a drink or made into an additive powder, and while it is traditionally used to improve fertility and libido, it is becoming increasingly popular for its energizing properties, as some studies suggest that it can improve athletic performance and enhance energy. Maca has a natural nutty taste that pairs well with sweet flavors like chocolate both in beverage and food products.
Healthy Delights Naturals Organic Reds + Probiotics Mixed Berry Flavor Organic Powder is described as an antioxidant-rich superfood. It features maca root as well as other essential fruits and vegetables.
23% of consumers responded that they likely or definitely would buy this product.
Remedy Organics Vanilla Essentials Plant Based Drink features almond milk, MCT oil and maca for energy. The product features 12g protein per serving.
22% of consumers responded that they likely or definitely would buy this product.
Organic Chocolate Maca Energy Chews are non-GMO, kosher certified and organic and only use fair-trade cocoa powder. Each 5.5 oz bag contains roughly 2.5 servings of the chews.
Teeccino Maca Chocolate Roasted Herbal Tea combines energizing maca with rich chocolate flavors and a touch of chili for energy without caffeine.
B12, also known as cobalamin, is an essential vitamin found in many animal products but is not produced in the human body. Vegetarians and vegans in particular are prone to B12 deficiency, which can result in fatigue or lack of energy. While the vitamin itself doesn’t necessarily provide energy, a diet with sufficient B12 is necessary for leading a healthy, energetic life.
Silk Ultra Unsweet Soy Protein Beverage is said to provide 20g protein, vitamin B12 to help the body convert food to energy, vitamin D and calcium for healthy bones and more.
29% of consumers responded that they likely or definitely would buy this product.
Kodiak Cakes Pumpkin Flax Energy Cakes Flapjack & Waffle Mix features 10g of protein per serving and is said to help one stay energized and active with clean, long-lasting energy. The product contains seven B vitamins.
37% of consumers responded that they likely or definitely would buy this product.
Meyer Pistachio VK Energy Bars are made for sustained energy with organic, gluten-free ingredients including brown rice protein powder, almond butter, extra virgin olive oil and B12.
Megafood B12 Energy Gummies are made with organic Wisconsin cranberries from a family-owned farm and have 24 mcg of B12 per serving.
As we approach year three of the pandemic, consumers are eager for their food and drinks to provide them with an extra burst of energy, whether physical and mental. While caffeine is a classic, brands now have more options than ever if they want to incorporate energy-enhancing ingredients into their products. Look to options like taurine to boost mental performance without the jitters, or maca to improve physical energy. A legion of tired consumers is ready to wake up with your help – the question is, how can your brand capitalize on this growing space?
Click here for the full report!
What does true partnership look like? You deserve a flavor partner ready to turn these trends into the tangible.
Let FONA’s market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what’s next.” Our technical flavor and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend. Let’s mesh the complexities of flavor with your brand development, technical requirements and regulatory needs to deliver a complete taste solution.
From concept to manufacturing, we’re here for you — every step of the way. Contact our sales service department at 630.578.8600 to request a flavor sample or chat us up at www.fona.com/contact-fona/
Sources in full report
Click here for the full report!
What does true partnership look like? You deserve a flavor partner ready to turn these trends into the tangible.
Let FONA’s market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what’s next.” Our technical flavor and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend. Let’s mesh the complexities of flavor with your brand development, technical requirements and regulatory needs to deliver a complete taste solution.
From concept to manufacturing, we’re here for you — every step of the way. Contact our sales service department at 630.578.8600 to request a flavor sample or chat us up at www.fona.com/contact-fona/
Sources in full report
These days, who couldn’t use a little more energy? Between the stress of the pandemic and the stress of everyday life, consumers are eager for a little pick-me-up and are turning to their food and drinks to provide that. Ingredients like ginseng and caffeine have been relied on for centuries to give people a boost, and now other lesser-known ingredients such as taurine and more are coming out of the woodwork to add a little more zip to consumers’ day. Thinking about energizing your own product line? We’re digging into five specific ingredients, and tracking the top and fastest growing flavors in the energy space. Read on to learn how you can help put a bit of pep in your consumers’ step.
Everyone is Tired
Sleep is vital to health and happiness, but most researchers agree that many of us aren’t getting enough. Food and beverage developers can find opportunity in this space by developing energizing product innovations that feature tasty flavors.
A few facts about our exhausted nation:
- 43% of workers are sleep-deprived
- 30% of adults report averaging less than six hours of sleep
- 50% of adults feel sleepy three to seven days a week
- Women report feeling sleepy an average of 3.4 days per week, as opposed to men at 2.7 days
How does this affect consumers?
The National Sleep Foundation’s “Sleep in America Poll 2020” found that feeling tired impacts our ability to:
- Focus (48%)
- Exercise (47%)
- Get things done (46%)
- Perform at work (33%)
- Spend time with friends and family (26%)
Favorite Flavors with Functional – Energy Claim
Top Flavors
For North America New Product Introductions in the Past Three Years with Functional – Energy Claim
Chocolate
Vanilla/ Vanilla Bourbon/ Vanilla Madagascar
Berry
Orange/Sweet Orange
Watermelon
Fruit & Punch
Peanut Butter
Matcha/Maccha (Green Tea)
Fastest Growing Flavors
Q4 2020 vs Q4 2021
Almond
Orange Sweet Orange
Blueberry
Salt (Sea)/Fleur de Sel
Seed
“B vitamins, vitamin C and caffeine continue to be the “go to ingredients” for an energy boost, but ingredients with multiple wellness benefits, such as those for energy and stress relief, also have an opportunity to emerge.” - Mintel
Ginseng
A root commonly found in traditional Chinese medicine, ginseng contains polysaccharides and oligopeptides that are commonly thought to help reduce mental fatigue and enhance physical performance. It’s typically found in drinks, particularly tea and energy drinks, leaving plenty of opportunities in the food world. However, its natural bitter taste means that it might do best paired with other, sweeter, masking flavors.
Market & Consumer Sentiment
- The ginseng market size is estimated at $5.9 billion in 2020, projected to grow at a CAGR of 4.2% during the forecast period of 2021-2026
- The U.S. ginseng market currently accounts for a 5.47% share in the global market
- 240k Mentions in the past year according to Brandwatch
Products of Note:
Matcha Love Japanese Matcha + Blueberry + Ginseng Green Tea Blend is said to help stay grounded with energy and focus. The product contains caffeine, matcha and l-theanine with ginseng to help focus the mind.
29% of consumers responded that they likely or definitely would buy this product.
Soulboost Lift Blueberry Pomegranate Sparkling Water Beverage is flavored with other natural flavors, contains 5% juice and 200mg panax ginseng said to help support mental stamina.
32% of consumers responded that they likely or definitely would buy this product.
smartwater+ clarity features ginseng and green tea extracts “for a refreshing water made with your body and mind, in mind.” It is said to have extracts of ginseng and great tea for a delicious, unique flavor.
Carib Brewery’s GinsengUp Sodas give you energy without the caffeine crash using ginseng and natural cane sugar. They come in a variety of flavors, including apple, ginger and cola.
Source: BuyEasy.com, ginsengup.com
Caffeine
Anyone who’s ever faced a mid-day slump has probably reached for something with caffeine, the most popular fatigue-fighting ingredient on the market. The mild stimulant is commonly found in coffee, tea, energy bars and more, but is also the star ingredient in many energy drinks. However, because caffeine can also cause jitters and mild nausea, some consumers have started looking elsewhere for their energy boosts.
Market & Consumer Sentiment
- 85% of the U.S. population consumes at least one caffeinated beverage per day.
- Caffeine intake is highest in consumers aged 50-64 years.
- Carbonated soft drinks and tea provided a greater percentage of caffeine intake for those under the age of 18.
- 324k mentions in the past year according to Brandwatch
Products of Note:
Bai Boost Togo Tangerine Citrus Flavored Water Beverage is described as a caffeinated antioxidant-infused drink. The product features 110mg of caffeine, as much as a cup of coffee, and has 10 calories per bottle.
38% of consumers responded that they likely or definitely would buy this product.
Pocket Latte Lavender Vanilla Coffee Chocolate Bar provides clean energy and is made with 100% arabica coffee and delicious chocolate. One pack is made with 140mg natural caffeine.
20% of consumers responded that they likely or definitely would buy this product.
Dole Essentials Mixed Fruit features 100% fruit juices with green tea extract to help energize. The product is said to be an excellent source of antioxidant vitamin C to help support a healthy immune system and provides 45mg caffeine per serving.
46% of consumers responded that they likely or definitely would buy this product.
True Lemon Energy Strawberry Dragonfruit Naturally Flavored Drink Mix is free from GMOS, gluten, artificial sweeteners, calories and sugar. It contains 120 mg caffeine, about the same as a cup of coffee.
50% of consumers responded that they likely or definitely would buy this product.
Taurine
An amino acid found in many animal proteins, some studies suggest that taurine improves mental performance, particularly when combined with caffeine. It’s also been shown to help the body flush waste products that lead to fatigue and cause muscle burn. Additional studies indicate that it may also aid weight loss. Taurine is mainly used as a supplement in beverages.
Market & Consumer Sentiment
- The global taurine market in 2020 is forecast to grow at a CAGR of 6.3% to reach USD 433.8 million by 2028
- Among regional markets, the North America taurine market accounted for the largest revenue share contribution in the global taurine market in 2020. Regional market revenue growth may be due to rising awareness of health benefits of taurine, increase in disposable income, and rising adoption of healthier lifestyles.
- 11k mentions in the past year according to Brandwatch
Products of Note:
Solimo Red Energy Drink combines several energizing ingredients, including taurine, caffeine and ginseng, and is sugar-free, containing 10 calories per serving.
Celsius. Live Fit Grapefruit Melon Green Tea Dietary Supplement is said to provide energy, accelerate metabolism and burn body fat. The product features Taurine in its MetaPlus Proprietary blend.
28% of consumers responded that they likely or definitely would buy this product.
Vital Strength Watermelon Smash Flavoured Concentrated Gel Pre Workout Shot is created in Australia and is said to provide energy, focus and strength. The dietary supplement food is formulated with 860mg Taurine, 2500mg L-citrulline, 1500mg pure AAKG, 1000mg beta-alanine and 200mg caffeine per serving.
16% of consumers responded that they likely or definitely would buy this product.
Vital Strength Watermelon Smash Flavoured Concentrated Gel Pre Workout Shot is created in Australia and is said to provide energy, focus and strength. The dietary supplement food is formulated with 860mg Taurine, 2500mg L-citrulline, 1500mg pure AAKG, 1000mg beta-alanine and 200mg caffeine per serving.
16% of consumers responded that they likely or definitely would buy this product.
Maca Root
Maca is a root native to Peru that is often used in traditional medicine. It can be brewed as a drink or made into an additive powder, and while it is traditionally used to improve fertility and libido, it is becoming increasingly popular for its energizing properties, as some studies suggest that it can improve athletic performance and enhance energy. Maca has a natural nutty taste that pairs well with sweet flavors like chocolate both in beverage and food products.
Market & Consumer Sentiment
- North America and Europe are important markets and major importers of these products. Demand is closely tied to increasing health consciousness and willingness of consumers to spend more on high quality and exotic products.
- The global maca extract market size will increase to 61 Million USD by 2025, from 56 Million USD in 2018, at a CAGR of 1.1% during the forecast period.
- 5k mentions in the past year according to Brandwatch
Products of Note:
Healthy Delights Naturals Organic Reds + Probiotics Mixed Berry Flavor Organic Powder is described as an antioxidant-rich superfood. It features maca root as well as other essential fruits and vegetables.
23% of consumers responded that they likely or definitely would buy this product.
Remedy Organics Vanilla Essentials Plant Based Drink features almond milk, MCT oil and maca for energy. The product features 12g protein per serving.
22% of consumers responded that they likely or definitely would buy this product.
Organic Chocolate Maca Energy Chews are non-GMO, kosher certified and organic and only use fair-trade cocoa powder. Each 5.5 oz bag contains roughly 2.5 servings of the chews.
Teeccino Maca Chocolate Roasted Herbal Tea combines energizing maca with rich chocolate flavors and a touch of chili for energy without caffeine.
B-12
B12, also known as cobalamin, is an essential vitamin found in many animal products but is not produced in the human body. Vegetarians and vegans in particular are prone to B12 deficiency, which can result in fatigue or lack of energy. While the vitamin itself doesn’t necessarily provide energy, a diet with sufficient B12 is necessary for leading a healthy, energetic life.
Market & Consumer Sentiment
- The global vitamin B12 (cobalamin) market is projected to grow at a CAGR of 7.2% from USD 292.6 million in 2019 to USD 409.7 million in 2027.
- The market is fueled by the rising health consciousness among consumers, and a significant increase in the vegan population has caused a deficiency of certain vitamins, such as Vitamin B12. The deficiency of vitamin B12 in pure vegan products is driving the demand for the product.
- B12 supplements most likely to be used by those age 60+, with 12.4% of those who take dietary supplements using B12.
- 77k mentions in the past year according to Brandwatch
Products of Note:
Silk Ultra Unsweet Soy Protein Beverage is said to provide 20g protein, vitamin B12 to help the body convert food to energy, vitamin D and calcium for healthy bones and more.
29% of consumers responded that they likely or definitely would buy this product.
Kodiak Cakes Pumpkin Flax Energy Cakes Flapjack & Waffle Mix features 10g of protein per serving and is said to help one stay energized and active with clean, long-lasting energy. The product contains seven B vitamins.
37% of consumers responded that they likely or definitely would buy this product.
Meyer Pistachio VK Energy Bars are made for sustained energy with organic, gluten-free ingredients including brown rice protein powder, almond butter, extra virgin olive oil and B12.
Megafood B12 Energy Gummies are made with organic Wisconsin cranberries from a family-owned farm and have 24 mcg of B12 per serving.
The Takeaways
As we approach year three of the pandemic, consumers are eager for their food and drinks to provide them with an extra burst of energy, whether physical and mental. While caffeine is a classic, brands now have more options than ever if they want to incorporate energy-enhancing ingredients into their products. Look to options like taurine to boost mental performance without the jitters, or maca to improve physical energy. A legion of tired consumers is ready to wake up with your help – the question is, how can your brand capitalize on this growing space?
Click here for the full report!
Order your free flavor sample here.
You deserve more. Let’s get started.
What does true partnership look like? You deserve a flavor partner ready to turn these trends into the tangible.
Let FONA’s market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what’s next.” Our technical flavor and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend. Let’s mesh the complexities of flavor with your brand development, technical requirements and regulatory needs to deliver a complete taste solution.
From concept to manufacturing, we’re here for you — every step of the way. Contact our sales service department at 630.578.8600 to request a flavor sample or chat us up at www.fona.com/contact-fona/
Sources in full report
Click here for the full report!
Order your free flavor sample here.
You deserve more. Let’s get started.
What does true partnership look like? You deserve a flavor partner ready to turn these trends into the tangible.
Let FONA’s market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what’s next.” Our technical flavor and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend. Let’s mesh the complexities of flavor with your brand development, technical requirements and regulatory needs to deliver a complete taste solution.
From concept to manufacturing, we’re here for you — every step of the way. Contact our sales service department at 630.578.8600 to request a flavor sample or chat us up at www.fona.com/contact-fona/
Sources in full report
