10 Things You Should Know: May Edition
May 24, 2021
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Due to hypertension being a severe risk when it comes to COVID-19, sodium reduction is a growing trend in market products right now. Healthy minerals derived from aquatic plants are getting more attention as substitutes for sodium in products. They offer function benefits, like higher potassium, which offset the effects of sodium on blood pressure. | Mintel
General Mills’ Big G instant oatmeal will be releasing new flavors inspired by popular cereal flavors next month. They are releasing Lucky Charms, Cocoa Puffs, Trix, and Cinnamon Toast Crunch oatmeal flavors. These oatmeal flavors taste like their cereal counterparts and also come with toppings like cinnamon dust, marshmallows, and crunch toppings. | Best Products
Kind, mainly a plant-based bar company, is moving into the ice cream space with its plant-based Kind Frozen Pints. Their ice cream is made using pear juice and almonds blended with other ingredients for flavor like sea salt, hazelnut, cherries, etc. They will be sold nation wide and offered in 4 different flavors. | Food Dive
Just in time for summer, Tropicana just released a new Piña Colada Juice that can be found at select stores across the nation. This juice flavor is described as pairing the tanginess of pineapple with smooth sweet coconut and if your of age, can be mixed with your favorite rum. | Taste of Home
Trader Joe’s just released a new noodle product, Matcha Green Tea Japanese Noodles. This product is made with traditional soba, otherwise known as buckwheat flour, and blended with matcha green tea which adds an earthy, nutty, green-tea flavor to the noodles. | Trader Joe’s
Notorious Nooch Co, a UK company, is launching a flavored nutritional yeast in two flavors, Smoky Bacon and Cheesy Immature. These two products are made with less than five ingredients and instructed to sprinkle on anything that you would normally put cheese on like pizza, popcorn, or potatoes. | Food Navigator
Pabst Blue Ribbon just launched a new cannabis-infused, non-alcoholic seltzer, PBR High Seltzer. This new seltzer contains 5mg of THC and comes in just one flavor, lemon. Currently, this beverage can be found in California dispensaries or can be purchased online through their website in CA only. | Thrillist
Frito-Lay just released a new potato chip flavor, Lay’s Doritos Cool Ranch Flavored Chips. Frito-lay married the Lay’s potato chip with the signature Cool Ranch flavoring that is found on Doritos. This product is described to be the best of both, a crunchy thin potato chip dusted with tangy Cool Ranch seasoning. | Taste of Home
PepsiCo, Inc.’s Naked Brand introduced new plant-based protein smoothies in two flavors, Chocolate and Vanilla. These beverages are made with almond milk, soy & pea protein, contain 30 grams of protein per serving, and are sold in ready-to-drink 15.2 oz bottles. | Food Business News
The Kellogg’s brand, Pop-Tarts, just announced a limited edition “Mister E Flavor” Pop-Tart. This new mystery flavor has a detective-themed packaging and the Pop-tarts have a white filling and icing on top. Pop-Tarts is inviting fans to try this new product and submit their best flavor guesses for a chance to win prizes. | PR Newswire
Click here for the full report!
What does true partnership look like? You deserve a flavor partner ready to turn these trends into the tangible.
Let FONA’s market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what’s next.” Our technical flavor and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend. Let’s mesh the complexities of flavor with your brand development, technical requirements and regulatory needs to deliver a complete taste solution. From concept to manufacturing, we’re here for you — every step of the way.
Contact our sales service department at 630.578.8600 to request a flavor sample or contact us at www.fona.com/contact-fona/
1. Sodium Reducers
Due to hypertension being a severe risk when it comes to COVID-19, sodium reduction is a growing trend in market products right now. Healthy minerals derived from aquatic plants are getting more attention as substitutes for sodium in products. They offer function benefits, like higher potassium, which offset the effects of sodium on blood pressure. | Mintel
2. Cereal Inspired Oatmeal
General Mills’ Big G instant oatmeal will be releasing new flavors inspired by popular cereal flavors next month. They are releasing Lucky Charms, Cocoa Puffs, Trix, and Cinnamon Toast Crunch oatmeal flavors. These oatmeal flavors taste like their cereal counterparts and also come with toppings like cinnamon dust, marshmallows, and crunch toppings. | Best Products
3. Kind Frozen
Kind, mainly a plant-based bar company, is moving into the ice cream space with its plant-based Kind Frozen Pints. Their ice cream is made using pear juice and almonds blended with other ingredients for flavor like sea salt, hazelnut, cherries, etc. They will be sold nation wide and offered in 4 different flavors. | Food Dive
4. Piña Colada Juice
Just in time for summer, Tropicana just released a new Piña Colada Juice that can be found at select stores across the nation. This juice flavor is described as pairing the tanginess of pineapple with smooth sweet coconut and if your of age, can be mixed with your favorite rum. | Taste of Home
5. Matcha Green Tea Japanese Noodles
Trader Joe’s just released a new noodle product, Matcha Green Tea Japanese Noodles. This product is made with traditional soba, otherwise known as buckwheat flour, and blended with matcha green tea which adds an earthy, nutty, green-tea flavor to the noodles. | Trader Joe’s
6. Flavored Nutritional Yeast
Notorious Nooch Co, a UK company, is launching a flavored nutritional yeast in two flavors, Smoky Bacon and Cheesy Immature. These two products are made with less than five ingredients and instructed to sprinkle on anything that you would normally put cheese on like pizza, popcorn, or potatoes. | Food Navigator
7. High Seltzer
Pabst Blue Ribbon just launched a new cannabis-infused, non-alcoholic seltzer, PBR High Seltzer. This new seltzer contains 5mg of THC and comes in just one flavor, lemon. Currently, this beverage can be found in California dispensaries or can be purchased online through their website in CA only. | Thrillist
8. Lay’s Doritos Cool Ranch Chips
Frito-Lay just released a new potato chip flavor, Lay’s Doritos Cool Ranch Flavored Chips. Frito-lay married the Lay’s potato chip with the signature Cool Ranch flavoring that is found on Doritos. This product is described to be the best of both, a crunchy thin potato chip dusted with tangy Cool Ranch seasoning. | Taste of Home
9. Naked Indulgent Protein
PepsiCo, Inc.’s Naked Brand introduced new plant-based protein smoothies in two flavors, Chocolate and Vanilla. These beverages are made with almond milk, soy & pea protein, contain 30 grams of protein per serving, and are sold in ready-to-drink 15.2 oz bottles. | Food Business News
10. Mystery Flavor Pop-Tarts
The Kellogg’s brand, Pop-Tarts, just announced a limited edition “Mister E Flavor” Pop-Tart. This new mystery flavor has a detective-themed packaging and the Pop-tarts have a white filling and icing on top. Pop-Tarts is inviting fans to try this new product and submit their best flavor guesses for a chance to win prizes. | PR Newswire
Click here for the full report!
Order your free flavor sample here.
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What does true partnership look like? You deserve a flavor partner ready to turn these trends into the tangible.
Let FONA’s market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what’s next.” Our technical flavor and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend. Let’s mesh the complexities of flavor with your brand development, technical requirements and regulatory needs to deliver a complete taste solution. From concept to manufacturing, we’re here for you — every step of the way.
Contact our sales service department at 630.578.8600 to request a flavor sample or contact us at www.fona.com/contact-fona/
