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A Brew For Me & You
The recent boom of American craft breweries (there are more than 3,6000, with 1,700 more in the works) has sparked a trend of regionality among the X. Most brewers have previously imported malts from Europe but are now working with regionally specific wheats, barleys, ryes and even millet. | Food & Wine
Creative Ice Cream
10Below Ice Cream’s signature ice cream roll blends Asian flavors and techniques to provide a unique experience for ice cream goers. Ice cream is served in rolls instead of scoops! The concept is inspired by the streets of Thailand and each batch is made-to-order, turning liquid cream to ice cream in less than two minutes using a cold plate. Flavors include: I Love You a Latte, Honey Boo Boo, S’mores Galore, Key Lime Pie and Matcha Made in Heaven.
| 10belowicecream.com
Caffeinated Yogurt
Alpina Foods recently launched the first-ever line of yogurt infused with coffee. Alpina Café Selections combine Greek yogurt and real Colombian coffee while offering 12g of protein and only containing 120 calories. Flavors include: Mocha, Caramel Macchiato, Vanilla Latte and Coffee. | PR Newswire
U.S. Health Nuts
Consumers are demanding healthy options when it comes to their diet choices. According to Innova Market Insights, more than half of all U.S. food and beverage product launches in 2014 used a health positioning of some kind (well ahead of the global average of 40%). Top claims include low-calorie, low-fat, low-sugar and low-sodium.
Plant Protein
Pea protein is making a fast impact on the food and beverage industry. In fact, food and beverage product launches containing pea protein saw an increase of 50% between 2013 - 2014. This plant-based protein goes along with current consumer eating trends like gluten-free, vegan and high protein. Categories pea protein has been seen in include snacks, desserts/ice cream, bakery and processed meat and fish. | Mintel
Pears Are in Season
Pears are in season! In everything from desserts to cocktails to salads, we are spotting them all over the menu. There has been a 48% increase in pear flavored menu mentions within the past five years with the most mentions in the beverage section. Mentions include: Monin Pear Coffee at Cheeburger, Field Greens with Brittle Pear Wafers at Sanford and Pecan Crusted Chicken with Pear Chutney & Fresh Arugula at Gordon Biersch Brewery | Mintel
Young Greens
Organic juice company Daily Greens recently introduced its cold-pressed Half Pint juices inspired by founder Shauna Martin’s 10 year-old son. The juices are targeted towards children combining kid-friendly fruits like banana and strawberry with greens to encourage children to consume more fruits and veggies. Daily Greens donates $0.10 from each bottle sold to the Whole Kids Foundation. | Food Technology
Vegetarians on the Rise
Younger consumers are the leading adopters of vegetarian diets, according to SPINS survey data. 13% of Millennials are vegetarian and 4% are vegan, choosing to love their veggies more than any other generation.
J is for Juniper
We’re spotting Juniper this month: Food & Wine included a pork chop recipe featuring fennel and a juniper-garlic sauce, Caledonia Spirits launched this spring their Bar Hill Gin featuring juniper berry and raw, northern honey, and Pinterest highlights a Berry, Rosemary & Juniper Gin Fizz cocktail. | Food & Wine, Mintel, Pinterest
Trick to Healthy Shopping
An apple a day can keep the hungar away. A study in Health found that people who ate an apple before grocery shopping bought 28% more fruits and veggies than those who snacked on a cookie.
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FONA CAN HELP!
Let FONA’s market insight and research experts translate these trends into product category ideas for your brand. They can help you with concept and flavor pipeline development, ideation, consumer studies and white space analysis to pinpoint opportunities in the market. Our flavor and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend. We understand how to mesh the complexities of flavor with your brand development, technical requirements and regulatory needs to deliver a complete taste solution. From concept to manufacturing, we’re here every step of the way. Contact our Sales Service Department at 630.578.8600 to request a flavor sample or visit www.fona.com.
